My magazine represents the social group of my target audience: young people who are fans of indie and acoustic music. These teenagers are from a middle class background but aspire to do better however maybe not in a academic way so they aspire to be musicians or artists. The content of my magazine reflects this, as it contains articles and features which would interest them, but also the language used and colour scheme help to represent this group.

I used an artistic textured background as my masthead and contents page to relate back to my audience, I also chose the magazine name ‘IBIS’ which is a colour. The bright clothes worn in the front cover catch attention and draw the eye. The calm background colours clashed with the bright colours of the title and costume represent my target audience as being stable but somewhat unique and restless, as opposed to the sense of open rebellion portrayed by rock magazines such as Kerrang! The language used in my magazine is informal and uses slang as although my audience want to come across as higher class they are still teenagers.

My magazine is stereotypical in that it assumes the target audience will know who the bands and artists featured are. It stereotypes the kind of person who would listen to them through the content.