Fonts Mood Board Analysis

I chose these fonts because they are easy to read and represent the unstructured genre of music I will be covering in my magazine. They are all bold, eyecatching, uncomplicated and recognisable witch is a important convention when choosing a masthead font. I chose mainly sans serif fonts as they look give a scruffy feeling that will appeal to a younger audience that are my demographic.

The masthead of a magazine essentially becomes that magazine’s logo; this makes it an incredibly important part of the magazine’s design as, judging by other magazines, it stays the same throughout every issue. I experimented with some fonts that I found online. I felt that using a font found online would be interesting as it’s less likely for another magazine to have it whereas if I was to use fonts already installed onto a computer, the probability that another company had used it is higher I looked for fonts that insinuated intensity towards music. This is why I chose some bold / simplistic fonts however; I also added some handwriting and sketchy styles as it makes the magazine look arty or genuine; as though it’s actually coming straight from the artists / editors with the handwritten fonts. This would interest and attract any “hard-core”, dedicated music fans as they see music as a form of art and expression, therefore a handwritten font fits well. I need to be careful to not pick a font that looks childish however. An alternative option could be a Serif font. Serif fonts have flicks on them and therefore I feel this would add sophistication to the magazine. Using a Sans Serif font could make the magazine appear more manly, and loud-natured when really, the appearance I am going for is dedicated, sophisticated and knowledgeable when it comes to music. I am going to try and avoid making my magazine look as though it is genre specific as this will interest a wider, more varied audience which in-turn means, the design isn’t limited.

Fonts Mood Board

Colour Mood Board Analysis

The colour red will be the main colour of my magazine as this is the most attractive colour to the human eye. This means that it will attract various viewers regardless of whether it is their preferred style of magazine / music. Red is also a colour that encourages people to make quick decisions, therefore having the masthead in red will evoke people to buy it. Red symbolises passion and love which demonstrates the feelings my magazine will have for the music it is reviewing / speaking about. I chose a darker red as I feel that this is more sophisticated and looks less childish. It also implies that the ‘love’ the magazine has for music is deeper than other’s. The colour blue has been known to symbolise trust, loyalty, wisdom, confidence, and intelligence and therefore incorporating this colour into my magazine will subconsciously make the readers feel as though then can trust the things the magazine is saying. The colours, white, black and grey are there for the background, the text and other basic things on the magazine. The more vibrant colours are there to highlight the more important parts of the magazine and the text. All the colours I chose are either rustic or pastel these are colours that my audience would like and choose if they were to choose a shade of that colour. 

Colour Mood Board