Information On Publishers

IPC and Bauer are the biggest publishers and cater for the whole of the public between them with their wide range of mainstream products. Together they own roughly 46% of the industry and therefore have a lot of power. However there are smaller companies that are more specialised in the genre of magazine they publish. For example Future PLC that cater for young/male audience.

When creating my magazine I would have to consider what publisher I would want to use or wheather I wanted to go solo.

Pros of going with a company; ·         Costs ·         Establishment ·         Distribution network

Cons of going with a company; ·         Control

Basically if I went to a company, I would have a quicker establishment in the market as they would have to money and connections to get my magazine widely spread straight away, this could be seen as a good thing because you can achieve power quicker and easier or a hindrance because it doesn’t give you a chance to iron out the creases before a large part of the public. Also going with a company does mean you hand over part of the control of your magazine.

I would choose to go with a company for the guidance and help. I would choose Conde Nast. They are a publisher that produces a certain genre of magazine aimed at a cultural, middle/higher class demographic therefore my audience of my magazine would fit in as they are middle class teens aspiring to look higher class with a rebelling edge. I took into consideration what other magazine they already produced when choosing my company because if they already have a magazine aimed at the same audience as they are not going to want another to challenge themselves.