Audience/ Advertising Mood Board Analysis

Fashion- I chose ‘asos’ and ‘topshop’ to represent the places where my target audience. These shops sell the style on clothing my audience would wear although quite expensive my audience are very fashion conscious and therefore will spend a fair amount on clothing and accessories. ‘Jeffery campbell’ is a shoe designer that my audience would either have or aspire to own. When you look at this type of shoe it shows their style and also gives an indication to what they might get up to in their spare time (ie ‘party shoes’)

Norwich art centre- I put this on my mood board because this is locally where my audience would go to for gigs and sets of the genre on band and artist they are into.

Festivals – I used an image of a festival scene to show how my audience would spend a majority of their summers. Again this shows a reasonable amount of money or will power to save up to go to these.

Social networking sites- it’s very likely that my target audience will have more than one social networking site, normally 3 or 4. This shows that they are good with technology as well as part of the younger generation. You can only get an instagram account on newer android phones consequently this shows wealth within this audience again.

Technology- ‘htc’ and ‘apple’ are one of the more popular brands and therefore one of the more expensive brands. However my audience keep up to date on the latest technology out. This again portrays a younger demographic too.

Food and drinks - ‘absolute vodka’ is one of the more expensive brands of vodka and show that my audience like to have a good time and gives more of an indication towards their age. ‘starbucks coffee’ not only does this show the type of drink my audience would choose but also the areas they would spend time at and their wealth/class as does the subway.

Guitar- not only could this represent a hobby my demographic might have but it also shows the type of music my audience would listen to (acoustic)

 Mac- is a make-up brand that will suggest the gender of my audience. It’s rather expensive showing again that they take pride in their appearance. The eyeliner shows the type of make-up they would wear.

Hair- dying hair is very popular with my audience; this ombre style is a popular way that they would have their hair.

However my audiences interests are constantly changing to be up to date and as a magazine I would have to appeal to them as they changed.