The image is of a college student of the same age as the
target audience, the image is shot on a nice sunny day and the girl is smiling
giving the college an appealing friendly atmosphere look. The girl is wearing a
‘I love smu’ top the same colour as the masthead this links the college to the
magazine as shows that she enjoys college life. The student shown in the image
seems to be popular due to her name being mentioned on of the stories ‘Nastia
Liukin’. The background of the images is blurred out, so that the girl is the
main focus of the image. The minimal colours are used and appeal to both boys
and girls. And different fonts are used so to differentiate between the texts. Next
to the barcode it says ‘100% free’ this would appeal to college students as
they don’t have much money to spare. The stories set around the image are based
on college lifestyle and would appeal to college students.

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